As a child I was always told never to judge a book by its cover, but in the design world it really is the other way around. I'm learning more and more that good covers make up about 50% of a good book!
In this case, it was also actually a rather tasty wine. Definitely worth buying again.
That little red label at the bottom reads: South African Wine, 1659, Celebrating 350 years, which I suppose means SA have been making wine for 350 years.
Well, SA wine, Happy Birthday!